Marketing measurement
Build UTM links that keep your campaigns organised
Create consistent campaign links, test them before sharing and find their traffic in GA4 using a practical small-business example.
Read guideMake the next marketing decision a clearer one.
Practical marketing tools and guides for small businesses. Start with a campaign link you can identify later.
Build a campaign link
Give each campaign a consistent source, medium and name. This builder adds UTM parameters to your destination URL.
This creates a tagged URL. It does not install analytics or confirm tracking. Use consistent spelling and case, and keep personal information out of URLs.
Practical guides
All guidesAnalytics setup
Measure successful enquiries before judging a campaign
Define a completed enquiry, specify its GA4 event and test failure paths so that clicks and form errors do not become reported leads.
Read guideLanding pages
Review a landing page by traffic source before changing the design
Use entry-page data and a worked enquiry-rate example to identify what to inspect, while keeping traffic differences and measurement errors visible.
Read guide